Head of Digital Strategy, EMEA at ExactTarget
Marketing and Advertising | London, United Kingdom, GB
I’m a digital marketer, cyclist, writer and lover of good cheese and whiskey. I now head up digital strategy for Salesforce Exact Target @MarketingCloud.
In past lives I have owned my own agency, written a book (Sex, Brands & Rock’n’Roll) and worked for brands such as Nike, MTV, Rovio, Zynga, Reebok, Dell, BMW and Vodafone. I have headed up strategy for TBG (Facebook’s largest ad agency at the time), built the UK’s largest social media program for Phones 4u Group and headed up social strategy for Adobe EMEA. I have also spent some time as a cocktail bartender and a giraffe keeper!
I won’t do the usual humble-brag of listing my awards and appearances on lists of top digital influencers. You can see what I’m about by following me on Twitter @JeremyWaite or reading my blog http://JeremyWaite.Tumblr.com. In the real world, you will usually find me speaking at a conference or seminar somewhere.
I’m currently writing my 2nd book, “The 80 Rules of Social Business” due out this Summer.
I am most passionate about building communities and helping brands to stand for something bigger than themselves. In the words of Steve Jobs, “I love the intersection of humanity and technology”. In real terms, that means I spend a lot of my time talking about customer journeys, strategy (social, mobile, email, web), social business, digital measurement (ROI, F.R.Y. NPS) and big data.
I aspire to fuse the best of people I admire ~ Brian Solis (analyst), Seth Godin (marketing educator), Simon Sinek (thought leader), Nate Silver (data driven journalist) and Jason Silva (digital philosopher) into everything I do.
And in case you wondered… mine is always an Old Fashioned.