Head of Digital Strategy, EMEA @Salesforce Marketing Cloud
Marketing and Advertising | London, United Kingdom, GB
I'm a strategist and evangelist for Salesforce Marketing Cloud ~ the world's fastest growing software company, and the world's most innovative company for the last 4 years, according Forbes Magazine. When I'm not talking about digital marketing at a conference somewhere, you will probably find me racing a bicycle, writing, drinking whiskey or eating fine cheese.
In past lives I have owned my own agency, written some books and worked for brands such as Nike, MTV, Rovio, Zynga, Dell, BMW and Vodafone. I have worked on strategic accounts at TBG Digital (Facebook’s largest ad agency at the time and agency of the year in 2012), built the UK’s largest social media program for Phones 4u Group and led the social strategy team for Adobe EMEA. I have also spent some time as a cocktail bartender and a giraffe keeper!
The easiest way to see what I’m about is by following me on Twitter or Pinterest @JeremyWaite, or by reading my posts on Linkedin and Ideapod.com/Jeremy.
I am passionate about building communities and helping brands to stand for something bigger than themselves. I love the way Steve Jobs described his work at Apple and I have a similar feeling about what we are doing at Salesforce ~ “We exist at the intersection of humanity and technology”. In real terms, that means I spend a lot of my time talking about customer journeys, the Internet of Things, loyalty, business strategy, social business, measurement and big data.
A handful of the people I look to for inspiration are ~ Elon Musk, Marc Benioff, Brian Solis, Seth Godin, Simon Sinek, Nate Silver and Jason Silva.
And in case you wondered… mine is always an Old Fashioned.