Head of Digital Strategy, EMEA @Salesforce Marketing Cloud
Marketing and Advertising | London, United Kingdom, GB
I'm a strategist and evangelist for Salesforce, the world's fastest growing software company, voted the most innovative company in the world for the last 4 years (Forbes). When I'm not talking about technology, big data or digital marketing at a conference somewhere, you will probably find me racing a bicycle, writing, drinking whiskey or eating a good cheese.
In past lives I have owned my own agency, written some books and worked for brands such as Nike, MTV, Rovio, Zynga, Dell, BMW and Vodafone. I have worked on strategic accounts with Facebook’s largest ad agency, built one of the UK’s largest social media program for Phones 4u Group and led the social strategy team for Adobe EMEA. I have also spent some time as a cocktail bartender and a giraffe keeper!
• Voted the Most Influential Person on Twitter in 2015 for #BigData by Onalytica
• The 3rd most Influential Social Media Marketer in the UK The Drum
• Top 100 Digital Marketer in the UK by British Interactive Media Association (BIMA)
The easiest way to see what I’m about is by following me on Twitter @JeremyWaite, or by reading my posts on Linkedin.
I am passionate about building communities and helping brands to stand for something bigger than themselves. I love the way Steve Jobs described his work at Apple and I have a similar feeling about what we are doing at Salesforce ~ “We exist at the intersection of humanity and technology”. In real terms, that means I spend a lot of my time talking about customer journeys, the Internet of Things, loyalty, business strategy, social business, measurement and big data.
A handful of the people I look to for inspiration are ~ Elon Musk, Marc Benioff, Brian Solis, Seth Godin, Simon Sinek, Nate Silver and Jason Silva.
And in case you wondered… mine is always an Old Fashioned.