Head of Digital Strategy, EMEA at ExactTarget
Marketing and Advertising | London, United Kingdom, GB
I am strategist for Salesforce ExactTarget Marketing Cloud ~ a company who's products I love and who's 1:1:1 philosophy I admire. When I'm not preaching the marketing gospel somewhere, you will usually find me racing a bicycle, writing, drinking whiskey or eating fine cheese (not in that order).
In past lives I have owned my own agency, written some books and worked for brands such as Nike, MTV, Rovio, Zynga, Dell, BMW and Vodafone. I have worked on strategic accounts at TBG Digital (Facebook’s largest ad agency at the time and agency of the year in 2012), built the UK’s largest social media program for Phones 4u Group and led the social strategy team for Adobe EMEA. I have also spent some time as a cocktail bartender and a giraffe keeper!
I won’t do the usual humble-brag of listing my awards and appearances on lists of top digital influencers. You can see what I’m about by following me on Twitter @JeremyWaite, reading my posts on Linkedin or Ideapod.com/Jeremy. In the real world, you will usually find me speaking at a conference or seminar somewhere.
I am most passionate about building communities and helping brands to stand for something bigger than themselves. I love the way Steve Jobs described Apple and have a similar feeling about what we are doing with the Salesforce ET Marketing Cloud ~ “We exist at the intersection of humanity and technology”. In real terms, that means I spend a lot of my time talking about customer journeys, loyalty, strategy (social, mobile, email, web), social business, digital measurement (ROI, F.R.Y. NPS) and big data.
A handful of the people I look to for inspiration are ~ Brian Solis (analyst), Seth Godin (marketing educator), Simon Sinek (thought leader), Nate Silver (data driven journalist) and Jason Silva (digital philosopher).
And in case you wondered… mine is always an Old Fashioned.